few hours ago, while I was in a room waiting for my drink, I noticed a white bottle in the freezer that I had never seen before.
I approached the glass and bottle directly on the white I read the name of the drink, which was "Fi.Ga.
is true.
I came home and intrigued by this strange name, I made a research and I found the following:
has a name vaguely flirtatious and mischievous, a mildly sweet flavor and just enough carbon dioxide necessary to make it pleasantly crisp. This Fi.Ga. the new energy drink (less strong and impressive than the others, as powerful in their flight and stay awake for 36 hours at a time) for sale in bars - 3 € - in a "bottle" in white enamel aluminum 33 cl. Recommended to drink cold water, this is a soft drink and juice-based preservative-free fruit (peach, orange, pineapple, passion fruit), guarana extract and caffeine.
Apart from the "vaguely flirtatious" that does just laugh if Fi.Ga the abbreviation stands for "Flowers guarana" should not be more correct to call Fi.Gu. or at most Fi.Gua?!
And with that courage inventors (Italian) of this beverage have chosen this name? The fluffy mortifier
imagined a series of ambiguous questions that could listen to any counter of a bar:
me a Fi.Ga?
Fi.Ga How much?
make me taste the Fi.Ga?
offered me a Fi.Ga?
Fi.Ga You like? I want a nice fresh
Fi.Ga!
It 'been a while that I do not make a Fi.Ga!
etc.etc.
But that's nothing, nothing is precisely this idea for lanciare il prodotto? Tutti parleranno di questo nome "vagamente ammiccante" e in poco tempo tutti vorranno provare la Fi.Ga!
Il Mortificatore amicone vostro, non si è arreso a queste ipotesi e grazie ai suoi poteri indagativi è riuscito a trovare quanto segue tra le F.A.Q. del sito ufficiale del prodotto:
Domanda: Ma il nome poi! Ci sembra un pò volgare e inventato per far colpo.
Risposta: Pensatela come volete. Voi consumatori siete i nostri unici padroni e giudici. In verità il nome è nato per caso, perchè il titolo originario era "Fiori di Guaranà". Ma ci sembrò da subito troppo lungo e scontato come "Brand". So we decided to shorten trying to use the initials of "Flowers of guarana." The result was fi.GU '. There seemed quite good nor interesting. So with a little trick we have combined the first and last letters of "Flowers" (fi), with the first and the last of "Guarana" (ga). Result fi.GÀ "(emphasis on A). It sounded good, but it was short ... there was a doubt! I wonder how it would have received the consumers? Vulgar trash. And then imagine the jokes. Then we thought, the product is very good, very glamorous and elegant packaging, why do not directly apply to the female audience? Also because it seems that the soft drink market there is nothing specifically to the world "woman." Well ... Believe it or not women will have been amused and fascinated. It became the testimonials for excellence, including against male audience. They sensed immediately that the "vulgarity" is in the eye of the beholder, and order a fi.GÀ (emphasis on A) may instead be a funny and entertaining way to assert their own personality and self-esteem.
Question: Okay Yes! What kind of marketing strategy is to rely on the ambiguity of the name to sell the product. Do not you think that this hides a lack of ideas and a complete ignorance the mechanisms of marketing?
Answer: That's right. We decided not to follow any "marketing strategy". We are tired of so many modern "guru" of stylists who teach us what is the elegance of "gastronauts" that tell us how, what, and where we eat, "intellectuals" that suggest to us what is good reading, what shows are worth a visit and maybe what "living well" attend to economists who guide us in the most profitable investments, only to realize that maybe it was better to rely on traditional "heads or tails" of a coin. We are tired as well, who are scandalized respectable the false front of alla possibilità che un bambino possa pronunciare "la fatidica parola" mentre con assoluta naturalezza e civiltà naturalmente, i genitori magari si separano dopo feroci scontri davanti ai loro figli. Non è forse più "volgare" lasciare i nostri bimbi per ore davanti al trasmissioni "demenziali", purchè ci lascino liberi di fare i nostri comodi? Non è forse più "ipocrita" con la scusa della pubblicità, della notorietà, e della assoluta liceità, utilizzarli come burattini in spot pubblicitari, in film di cassetta e anche impegnati, in sfilate come finti e finte "baby mannequins"? Tutto questo è demagogico? Può darsi. Ma lasciateci la libertà to think otherwise, to hope that the name fi.GÀ also continue to shock someone, to attract many anathemas (woe to the product that does not attract criticism), but that ultimately consumers judge it by its quality: good or bad (hopefully never so ..... so).
How how how ?!?!? I would like to wipe with that statement you just read:
Women have sensed immediately that the "vulgarity" is in the eye of the beholder, and order a fi.GA may instead be a funny and entertaining way to assert his personality and self-esteem
Sure, here's where wrong with my eyes full of volgarità, d'altronde ero entrato in un pub per ordinare una birra e non pensavo al sesso, poi da classico masculo porco, ho letto Fi.GA e subito ho pensato a quella cosa... ma ora... ordinare una Figa farà affermare sicuramente la mia personalità e autostima... vi ringrazio tantissimo DONNE!
Ora però ho una cosa da dire a queste DONNE... voglio darvi un consiglio per affermare la vostra autostima... la prossima volta al ristorante ordinate il "Vino del Cazzo" e poi fatemi sapere come vi sentite!
Piango per non ridere.
Il sito ufficiale della bevanda Fi.Ga.
Il vino del Cazzo
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